The CAS in European Business Management is designed for individuals interested in European business culture. Regardless of whether participants come from Switzerland or outside Europe, the program offers direct exposure to intercultural management in practice.

Focused discussions on topics such as family businesses and the financial sector provide specialized knowledge and develop the ability to operate effectively in these environments. In addition, case studies and company visits offer valuable practical insights into real-world business contexts.

Topics:

• The behaviour of European governments, civil society and business and its decision makers in government and society
• Employee representation models and governance differences between Europe and Asia
• Management challenges specific to Swiss companies in Asia and Asian companies in Switzerland
• Swiss family businesses, their governance and succession planning
• The financial center Switzerland and the Swiss (private) banking system
• Foreign markets selection and adaptation of products, services and business models to the peculiarities of foreign markets

The CAS Chinese Business Management offers the opportunity to learn specialized management knowledge applied to the Chinese market. In class, students develop the necessary skills to incorporate current theories to real-life cases and adapt business ideas to their individual situations and backgrounds.

You gain insight and competences in

• The implications of China’s rising influence on the world stage
• Features of businesses and management styles in Chinese firms
• Globalization strategies for Chinese enterprises and critical issues for their operations in Europe
• Key marketing concepts and their application in China
• Managing cross-cultural companies with international employees
• Advantages and risks involved in cross-border acquisitions