CAS European Business Management

The CAS European Business Management offers a chance to learn fundamental management knowledge in the European market. In class students develop the necessary skills to apply current theories to real-life cases and adapt business ideas to their individual situations and backgrounds.

You gain insights and competences in:

• The behaviour of European governments, civil society and business and its decision makers in government and society
• The importance of economic incentives and constraints for successful interaction in business
• Dealing with challenges in relation to cross-border business
• Innovation and its role in economic development
• Employee representation models and governance differences between Europe and China
• Management challenges specific to Swiss companies in China and Chinese companies in Switzerland
• Swiss family businesses, their governance and succession planning
• Key elements of a growth-oriented internationalization strategy
• Foreign markets selection and adaptation of products, services and business models to the peculiarities of foreign markets

All courses are taught in English. In addition to the regular lectures, electives such as seminars on the latest developments in the business world and company visits enrich the curriculum.

January - February / 3 days per week

Course hours: 09:00-12:30h, 14:00-17:30h

Courses are subject to change.

Admission Criteria

Participants must have a Master’s or Bachelor's degree and a minimum of one year's work experience.

Language

All courses are taught in English.

Non-native English speaker are required to prove the necessary English skills by submitting their English test scores: IELTS 6.5 or TOEFL iBT 80 with the corresponding score.