CAS Chinese Business Management
Quick Facts
| Course time |
February - March |
| Venue | Switzerland |
| ECTS |
12 ECTS |
| Costs | CHF 8'000 |
| Course Language | English |
| Elements |
6 Courses in Chinese Business Management |
| Award Certificate | Certificate of Advanced Studies in Chinese Business Management |
The CAS Chinese Business Management offers the opportunity to learn specialized management knowledge applied to the Chinese market. In class students develop the necessary skills to incorporate current theories to real-life cases and adapt business ideas to their individual situations and backgrounds.
You gain insight and competences in
- Features of businesses and management styles in Chinese firms
- Innovation management, entrepreneurship theory and its contribution to a sustainable development of a company
- Key marketing concepts and their application in China
- Critical thinking and decision-making in a complex and dynamic environment
- Managing cross-cultural companies with international employees
- Cultural foundations of managerial behavior in China
- Tangible and intangible assets of cultural heritage
- A global view and various strategies to operate in a fast-moving market
- Advantages and risks involved in cross-border acquisitions
Detailed Curriculum for 2026
February - March / 3 days per week
Course hours: 09:00-12:30h, 14:00-17:30h
|
Case Studies on Cross-Border Business ‒ Focus China |
1 ECTS |
|
Chinese Digital Business: E-Commerce, Marketing and Entrepreneurship |
2 ECTS |
| Entrepreneurship: West meets East Prof. Dr. Xinhua Wittmann, University of Zurich |
2 ECTS |
|
Supply Chain Management |
3 ECTS |
|
The Ecosystem of Chinese Enterprises |
3 ECTS |
|
The Emergence of Chinese Global Business Leaders |
1 ECTS |
Courses are subject to change.
Admission
Admission Criteria
Participants must have a Master’s or Bachelor's degree and a minimum of one year's work experience.
Language
All courses are taught in English.
Non-native English speaker are required to prove the necessary English skills by submitting their English test scores: IELTS 6.5 or TOEFL iBT 80 with the corresponding score.