Navigation auf uzh.ch

Suche

European and Asian Business Management

Curriculum 2024/26

Overview

MAS Quick Facts

The MAS course is composed of the following modules. Note that courses are subject to change.

Fundamentals of International Management on Master Level (31 ECTS)

Course-blocks à 1-3 full days

  • Applied Business Ethics
  • Asian Business Series (Japan, Korea, ASEAN, India, Singapore etc.)
  • Corporate Finance
  • Financial Accounting
  • Innovation Management
  • Intercultural Leadership
  • Leadership and Human Resource Management
  • Macroeconomics
  • Marketing in the Era of Digitization
  • Neuromanagement
  • Research Methodology
  • Strategic Management
  • Supply Chain Management

European Business Management (12 ECTS)

Course-blocks à 1-3 full days  

  • Case Studies on Cross-Border Business - Focus Europe
  • European Business Environment, Government and Society
  • European HR Management and Strategies
  • International Negotiation: The Swiss Art of Mediation
  • Luxury Brand Management
  • Management of European Multinational Corporations
  • Swiss Family Business
  • Swiss Competitiveness
  • Strategic Branding and Retailing (elective)

Chinese Business Management (12 ECTS)

Course-blocks à 1-3 full days

  • Case Studies on Cross-Border Business - Focus China
  • Chinese Culture and Enterprise Management
  • Chinese Digital Business: E-commerce, Marketing and Entrepreneurship
  • Chinese Banking System
  • Macroeconomics in China
  • The Emergence of Chinese Global Business Leaders
  • The Ecosystem of Chinese Enterprises

Corporate Project (5 ECTS)

Participants complete a practical project (in the form of a paid internship, real life consulting project, case study research, etc.) for a period of 6-8 months.

For European students it is recommended doing the corporate project in Asia; for Asian students in Switzerland.

Master Thesis (10 ECTS)

The MAS thesis is completed in a team format with 2 to 3 students per group. The research is supervised by a program lecturer.

The written part of the thesis will be graded and will count for 9 ECTS.
The thesis has to be presented in an oral defense session which will count for 1 ECTS with a pass/fail grade.

Additional courses

In addition to these modules, elective courses are provided.

Language courses will be offered to MAS students during the first semester. Attending a German language course is a requirement for Asian students; Asian language courses for European students.

 


Apply

 

Fundamentals of International Management on Master Level (31 ECTS)

blank

The first and parts of the second semester are comprised 55 ECTS and are based on weekly courses of one to three days. All courses are taught at the UZH campus, either at the UZH main campus or other UZH campuses in Zurich

Orientation week: 23 - 28 August 2024

Duration: September 2024 to March 2026

Course Days: 3 full days per week
Course hours: 09:00-12:30h, 14:00-17:30

Autumn break: 17 - 24 November 2024
Winter/New Year break: 19 December 2024 - 5 January 2025

Applied Business Ethics
Prof. Dr. Bastian Bergmann, ETH Zurich

2 ECTS

Asian Business Series
Focus Indonesia: Prof. Dr. Marleen Dieleman, National University Singapore

Focus Singapore: Prof. Dr. Marleen Dieleman, National University Singapore

Focus Japan: Prof. Dr. Parissa Haghirian, Sophia University, Japan

Focus South Korea: Prof. Dr. Young-Ryeol Park, Yonsei University, South Korea

Focus India: Dr. Philippe Reich, President Swiss Indian Chamber of Commerce

6 ECTS

Corporate Finance
Prof. Dr. Alexander Wagner, University of Zurich

2 ECTS

Financial Accounting
Prof. Dr. David Oesch, University of Zurich

3 ECTS

Innovation Management
Prof. Dr. David Bardolet, SDA Bocconi School of Management

2 ECTS

Intercultural Leadership
Prof. Dr. Matthias Schaub, University of Zurich
1 ECTS

Leadership and Human Resource Management

Prof. Dr. Jochen Menges, University of Zurich

2 ECTS

Macroeconomics

Prof. Dr. Jan Sturm, ETH Zurich

2 ECTS

Marketing in the Era of Digitization
Prof. Dr. René Algesheimer, University of Zurich

3 ECTS

Neuromanagement
Prof. Dr. Christian Ruff, University of Zurich

2 ECTS

Research Methodology

Prof. Dr. Mimi Zou, University of Oxford

Supported by the Europe-Asia Case Study Center, University of Zurich

1 ECTS

Strategic Management
Prof. Dr. Shazhad Ansari, University of Cambridge

3 ECTS

Supply Chain Management

Prof. Dr. Florian Lücker, City University of London

2 ECTS

Courses are subject to change.

 

European Business Management (12 ECTS)

January - February , 3 full day per week

Course hours: 09:00-12:30h, 14:00-17:30h

Case Studies on Cross-Border Business ‒ Focus Europe
Prof. Dr. Matthias Schaub, University of Zurich

1 ECTS

European Business Environment, Government and Society
Prof. Dr. David Stadelmann, University of Bayreuth

2 ECTS

European HR Management and Strategies
Dr. Marina Milantoni, Industry expert

1 ECTS

International Negotiation

Jean-Jacques de Dardel, former Ambassador to China

1 ECTS
Luxury Brand Management
Prof. Michel Phan, Emlyon Business School

2 ECTS

Management of European Multinational Corporations
Prof. Dr. Olga Annushkina, Bocconi University

3 ECTS

Swiss Family Business
Prof. Dr. Thomas Zellweger, University of Zurich

1 ECTS

Swiss Competitiveness
Prof. Dr. Jan-Egbert Sturm, Swiss Federal Institute of Technology (ETH Zurich)
1 ECTS
   
Strategic Branding and Retailing (elective)
Mr. Robert Buchbauer, Board Member at Swarovski
--

Courses are subject to change.

 

Chinese Business Management (12 ECTS)

February - March, 3 full days per week

Course hours: 09:00-12:30h, 14:00-17:30h

Chinese Banking System
Prof. Dr. Jack Yan, Zhejiang University

2 ECTS

Chinese Digital Business: e-Commerce, Marketing and Entrepreneurship
Prof. Dr. Li Yang, Cheung Kong Graduate School of Business

3 ECTS

Chinese Culture and Enterprise Management
Prof. Dr. , Zhejiang University

1 ECTS

Case Studies on Cross-Border Business ‒ Focus China
Prof. Dr. Xinhua Wittmann, University of Zurich

1 ECTS

Macroeconomics in China
Prof. Dr. Wei Li, Cheung Kong Graduate School of Business

1 ECTS

The Ecosystem of Chinese Enterprises

Prof. Dr. Mimi Zou, University of Oxford

3 ECTS

The Emergence of Chinese Global Business Leaders

Dr. Ye Huang, Country Manager, Alibaba Cloud DACH, Benelux & CEE Region

1 ECTS
   

Burckhardt Compression (elective)

Company visit

--

Courses are subject to change.

 

Practical Project/Internship (5 ECTS)

Participants will complete a 6-8 months corporate project (in the form of a paid internship, real-life consulting project or applied case study research) in an international company/organisation.

  • Incl. 6-8 month working abroad paid internship (Swiss Work permit supported)

For European students it is recommended doing the corporate project in Asia; for Asian students in Europe.

Master Thesis (10 ECTS)

The MAS thesis is completed in a team format with 2 to 3 students per group. The research is supervised by a program lecturer.

The written part of the thesis will be graded and will count for 9 ECTS.

The thesis has to be presented in an oral defense session which will count for 1 ECTS with a pass/fail grade.

Important dates 2024/2026

23.08.2024 Orientation Day
28.08.2024

Academic Writing Workshop (half day)

Career Development Workshop I (half day)

02.09.2024 Students enroll in language courses on their own
04.09.2024 Career Development Workshop II (half day)
05.09.2024 Mentor Meet & Greet (evening event)
09.09.2024 First Day of Classes
30.10.2024 - 03.11.2024 Europe Study Trip (optional)
17.11.2024 - 24.11.2024 Autumn Break
19.12.2024 - 05.01.2025 Winter & New Year Holiday
March 2025 Asia Study Trip - 2 weeks (optional)
April - December 2025 Corporate Project / Internship Period, 6-8 months
15.10.2025 Deadline MAS Thesis Submission
17.11.2025 - 28.11.2025 MAS Thesis Oral Defense Period
30.11.2025 Deadline Internship / Corporate Project Report
29.01.2026 Graduation Ceremony

Agenda subject to change

This website uses cookies. By using this website you agree to the use of cookies. Data protection statement
Accept

Weiterführende Informationen