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European and Asian Business Management

CAS European Business Management


The CAS European Business Management offers a chance to learn fundamental management knowledge in the European market. In class students develop the necessary skills to apply current theories to real-life cases and adapt business ideas to their individual situations and backgrounds.

You gain insights and competences in:

  • The behaviour of European governments, civil society and business and its decision makers in government and society
  • The importance of economic incentives and constraints for successful interaction in business
  • Dealing with challenges in relation to cross-border business
  • Innovation and its role in economic development
  • Employee representation models and governance differences between Europe and China
  • Management challenges specific to Swiss companies in China and Chinese companies in Switzerland
  • Swiss family businesses, their governance and succession planning
  • Concepts of digitalization of the financial services industry (FinTech)
  • The financial center Switzerland and the Swiss (private) banking system
  • Global wealth management
  • Overview on blockchain and the internet of value
  • Key elements of a growth-oriented internationalization strategy
  • Foreign markets selection and adaptation of products, services and business models to the peculiarities of foreign markets

All courses are taught in English. In addition to the regular lectures, electives such as seminars on the latest developments in the business world and company visits enrich the curriculum.



Quick Facts

Detailed Curriculum for 2024

January - February / 3 days per week

Course hours: 09:00-12:30h, 14:00-17:30h

Case Studies on Cross-Border Business ‒ Focus Europe
Dr. Matthias Schaub, University of Zurich


European Business Environment, Government and Society
Prof. Dr. David Stadelmann, University of Bayreuth


European HR Management and Strategies
Dr. Elvira Bujosa, Industry expert

International Negotiation: The Swiss Art of Mediation
Dr. Jean-Jacques de Dardel, Ambassador (ret.)


Luxury Brand Management
Prof. Michel Phan, Emlyon Business School


Management of European Multinational Corporations
Prof. Dr. Olga Annushkina, Bocconi University


Swiss Family Business
Prof. Dr. Thomas Zellweger, University of St. Gallen


Swiss Competitiveness
Prof. Dr. Jan-Egbert Sturm , ETH Zurich


Courses are subject to change.


Admission Criteria

Participants must have a Master’s or Bachelor's degree and a minimum of one year's work experience.


All courses are taught in English.

Non-native English speaker are required to prove the necessary English skills by submitting their English test scores: IELTS 6.5 or TOEFL iBT 80 with the corresponding score.


You can either fill out this form or send directly an email to Estrella

We will get back to you as soon as possible.

If you are interested in this program or if you have any questions do not hesitate to contact us. We look forward to hearing from you.