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European and Asian Business Management

CAS Chinese Business Management

Introduction

The CAS Chinese Business Management offers the opportunity to learn specialized management knowledge applied to the Chinese market. In class students develop the necessary skills to incorporate current theories to real-life cases and adapt business ideas to their individual situations and backgrounds.

You gain insight and competences in

  • The implications of China’s rising influence on the world stage
  • Features of businesses and management styles in Chinese firms
  • Globalization strategies for Chinese enterprises and critical issues for their operations in Europe
  • Innovation management, entrepreneurship theory and its contribution to a sustainable development of a company
  • Key marketing concepts and their application in China
  • Critical thinking and decision-making in a complex and dynamic environment
  • Managing cross-cultural companies with international employees
  • Cultural foundations of managerial behavior in China
  • Tangible and intangible assets of cultural heritage
  • A global view and various strategies to operate in a fast-moving market
  • Advantages and risks involved in cross-border acquisitions

Quick Facts

Admission

Admission Criteria

Participants must have a Master’s or Bachelor's degree and a minimum of one year's work experience.

Language

All courses are taught in English.

Non-native English speaker are required to prove the necessary English skills by submitting their English test scores: IELTS 6.5 or TOEFL iBT 80 with the corresponding score.

Contact

You can either fill out this form or send directly an email to Estrella estrella.wang@execed.uzh.ch

We will get back to you as soon as possible.

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